Dene Botha (37) is a self-taught entrepreneur who founded the Pride Factor life skills development platform to provide the youth of South Africa with the inspiration and guidance required to overcome the problems of unemployment and poverty.
Launched as a series of motivational workshops for teenagers in 2014, Pride Factor’s aspirational messaging resonated with the youth from the outset and the company has grown into a multi-faceted educational institution that has positively impacted the lives of hundreds of thousands of young people countrywide though events, mainstream and social media platforms as well as an online academy offering courses in life skills, financial literacy and entrepreneurship.

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